Launch of cooperation agreement

Coca-Cola has been an official partner of the Olympic Games since 1928, and this fall the brand announced that it is now joining the ranks of the Norwegian Alpine Skiing Team. Salo Kommunikasjon had the pleasure of assisting with communication planning for the launch of the partnership. It is Coca-Cola's many sugar-free drinks that are primarily fronted through the partnership.

On this occasion, Karen Huffman, Country Director at Coca-Cola Norway, had the following to say when the news was released:

– The sugar-free trend is strong, a development we strongly support. All of the new drinks we launched in September are sugar-free, and today almost half of our drinks have little or no sugar. These drinks are the focus of the collaboration. We have set tough goals for sugar reduction in the coming years, and are working hard to achieve them – this collaboration will be an inspiration in that context.