HVRMNNSN
Brand development own brand – HVRMNNSN
Mission
Design, production, brand development, PR
Client
HVRMNNSN
Year
2016 – 2023
Branding agency Salo Kommunikasjon launched the fashion brand HVRMNNSN in 2016. The launch took place through the first product - the HVRMNNSN tote bag; an oversized tote bag that is hand-sewn in Sweden from organic leather, which is also traceable, short-traveled and vegetable tanned.
The brand draws on clear connotations of Scandinavian design. It has a clear premium profile, with leather and workmanship from Tärnsjö Garveri, which has also supplied to Louis Vuitton and Hèrmes. In addition, the focus on sustainability is another important pillar for brand building - both in terms of carefully selected and certified organic, traceable hides, and the assurance of good, Scandinavian working conditions during production.
The initial launch of the brand and bag was done as a classic PR campaign with sales and press releases, both in Scandinavia and globally. The launch activities led to a number of reports and inquiries from international media.
WORLDWIDE PR
Handmade
HVRMNNSN believe in sustainable fashion. The luxury HVRMNNSN tote is hand made by Tärnsjö Garveri, a family run Swedish tannery. It's long traditions honor the environment by using organic, locally sourced leather of the very best quality from Swedish farms. The leather is traceable back to the farmer. The leather is vegetable tanned at one of the few tanneries in the world who specialize in this method. In addition to being organic, this process preserves the high quality of the leather and makes it look more alive.
