Smartwater

PR for the launch of GLACÉAU Smartwater in Norway

Mission

PR, launch

Client

Coca-Cola

Year

2018

GLACÉAU Smartwater is the premium water that has gained status as the preferred thirst quencher of many international celebrities.

Zendaya. Sofia Richie. Beyonce. Selena Gomez. Demi Lovato. Kim, Khloe & Kourtney Kardashian. Leah Michele. Kristen Stewart. Jennifer Aniston. Many of the photos are of Hollywood stars strolling along the streets of LA with a water bottle from Glaceau smartwater in hand. When the premium water was to be launched in Norway, the PR agency Salo Kommunikasjon was commissioned to assist with designing the communication and creating attention in traditional media.