PR and communications in Norway for international brands

Global campaigns rarely work in Norway without local adaptation. The media landscape is compact and closely connected, journalists are sceptical of marketing language, and material that works in larger markets can easily become noise here.

That is where we come in.

We identify the angle that holds up editorially, determine what is worth pitching — and what is not — and create Norwegian-language material that feels native to the market. We then handle the media relations and press work ourselves.

Some clients use us for a single launch or campaign. Others retain us as their local PR and communications partner in Norway.

• Strategic communications counsel
• Media relations and press work
• Local adaptation of global campaigns
• Norwegian-language content and copywriting
• Content production: photography and film
• Graphic design and presentation materials
• Spokesperson preparation and media training
• Sustainability communications
• Internal and change communications

Coca-Cola · Viagra · McDonald's · Allente · FINN.no · NorgesGruppen · Regal

Ole Winther established SALO in 2006 and has worked with PR, media, brands and strategic communications for twenty years.

Linn Onarheim Winther is SALO's graphic designer and creative lead. She has worked with Ole since 2009.

You work with us directly. There is no account layer between the initial conversation and the delivery, and no handover to a different team once the work begins.

When a project requires additional capacity, we bring in specialists we know well across journalism, photography, film, design and production — while remaining your single point of contact.

Based in Trondheim, with a regular presence in Oslo. We work with clients and media across Norway.

Working languages: Norwegian and English. Time zone: CET/CEST.